Best Alternative to Email Marketing
Consumer habits are evolving at a rapid pace compared to the past. Swift access to the brands they find appealing and the establishment of seamless communication have emerged as some of the most crucial expectations of consumers. Nowadays, rather than relying on the cumbersome email marketing methods, businesses prefer more dynamic communication strategies like WhatsApp marketing. So, what precisely does this WhatsApp-based marketing approach provide for brands?
What is WhatsApp Marketing?
WhatsApp marketing can genuinely be considered a revolutionary mobile marketing technique. A striking study revealed that an impressive 43% of Android users who installed WhatsApp in 2020 engaged with the app on a daily basis. This heartening statistic emphasizes the undeniable potential of WhatsApp as an integral marketing tool in today’s ever-evolving digital landscape. Given the astounding popularity of WhatsApp, it’s evident that this beloved messaging application holds immense potential to be transformed into a powerful marketing instrument. The excitement surrounding its use as a marketing platform is palpable, as businesses eagerly seek to capitalize on the widespread appeal and deep-rooted connections that WhatsApp fosters among its global user base.
WhatsApp marketing beautifully harnesses the power of the cherished WhatsApp messaging app, enabling heartfelt connections between businesses and their customers while promoting remarkable products and services. With versatility at its core, WhatsApp allows companies to send captivating text messages, stunning images, engaging videos, and even make soul-stirring audio and video calls to their cherished clients. This extraordinary marketing approach is breathing new life into the way businesses communicate, fostering genuine relationships and ensuring a memorable customer experience. This marketing method allows direct and immediate interaction with customers. Moreover, businesses can use WhatsApp for processes such as customer service, promotional campaigns, order confirmations and sending tracking information.
6 Advantages of Using WhatsApp Marketing Instead of Email Marketing
When it comes to email marketing, the click-through rate remains low in many cases. This unfortunate scenario implies that the marketing or promotional materials, crafted with immense dedication and passion, never reach the eager eyes of consumers. This situation leaves businesses in despair, as their potential to form meaningful connections with their audience remains unrealized, their messages lost in the void of digital communication. When the WhatsApp marketing method is used, different advantages are obtained in click-through rates and other issues.
🚀 Higher open rates: With more than 2 billion users per day, WhatsApp offers a higher rate of opening messages, considering the open rate of email.
🧑🤝🧑 More People: The wider reach of WhatsApp means brands can reach more customers through WhatsApp.
🎁 More personal: WhatsApp allows sending more personal messages, which can help build stronger relationships with customers.
😎 Easy to use: WhatsApp is a simple, user-friendly app that is easy for businesses and customers alike to use.
🤑 Cost-effective: WhatsApp is a free application and does not require any additional costs like email service providers.
🎯 Better targeting: WhatsApp allows businesses to create targeted campaigns by creating groups or sending messages to specific people based on their interests or behavior. This allows more effective marketing.
However, as in all areas of marketing, it will not be enough to use only this channel when it comes to WhatsApp. Businesses need to implement a marketing mix that incorporates various marketing channels such as WhatsApp, email, SMS, and social media. By utilizing these diverse platforms, companies can effectively reach their target audience, create a well-rounded marketing strategy, and foster strong connections with their customers.
When it comes to WhatsApp marketing, HeloRobo is with you to make your message replying processes easier. You can strengthen your marketing strategies by responding to WhatsApp messages from your customers from a single platform.
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