WhatsApp is one of the most widely used communication tools worldwide and has become essential for users due to its many features. One of these features is the WhatsApp list message. The list message feature allows users to send the same message to multiple recipients simultaneously. This feature enables businesses or individuals to reach many people quickly and effectively. If you are curious about what WhatsApp list messages are, their features, and how to use them, you can find the answers in the content below.
What are WhatsApp List Messages?
WhatsApp list messages are interactive message types used by brands to add interactive elements to their campaigns through the WhatsApp Business API. These messages allow brands to add interactive elements to generate more responses and engagement from their recipients. According to Facebook’s description, WhatsApp list messages consist of a menu with a maximum of 10 options/products. This type of message makes it simpler and more consistent for users to make a choice while interacting with a business.
In simple terms, WhatsApp list messages aim to make interactions smoother and more guided by allowing recipients to view options for products/services/questions. Through the interface provided by this type of message, desired messages can be delivered to recipients simultaneously and at the desired moment. Moreover, the areas where these messages are most commonly used can be summarized as follows:
- Setting/Changing delivery hours
- Appointment scheduling
- Placing a food order
- Changing/Deleting delivery address
- FAQ menu
- Repeating the last purchase
What are the Benefits of WhatsApp List Messages?
WhatsApp list messages offer several benefits to businesses and SMEs. The advantages of WhatsApp list messages can be summarized as follows:
⏱️ Communicating with customers via WhatsApp can be time-consuming if you plan to manually write all the messages. For example, imagine you need to share information about four products the customer is interested in. Obtaining a response and continuing the conversation can take at least 30 minutes, and you may require more such responses. The same applies to the customer engaging in the conversation. This is where WhatsApp list messages come into play.
With a WhatsApp list message, you can create a list of options for the customer to ask questions and select responses. This makes the conversation much faster and simpler. Using the WhatsApp Business API, you can create list messages for customer support, marketing, sharing shipping/delivery information, and more.
🤓 WhatsApp list messages are easy to understand. When responding to messages manually, we tend to use more elaborate sentences, even for simple questions. This can result in responses that contain too many words and are too long to be easily consumed by a buyer who is looking to make a quick purchase.
WhatsApp list messages require you to provide clear answers to potential customer questions. It keeps the interaction between the business and the consumer concise and to the point. This helps reduce ambiguity in your messages and allows you to deliver better customer experiences.
🥳 WhatsApp list messages can be used in conjunction with other interactive messages. You can easily combine WhatsApp business list messages with single-product messages, multi-product messages, or response buttons. This type of system increases efficiency and enables smooth interaction between the business and the consumer.
You can take it a step further by using a WhatsApp Business API solution provider to make your interactive messages even more engaging. By setting up specific responses for each message in the list, you can save time and continue the conversation seamlessly.
📈 WhatsApp interactive messages increase your conversion rate. This is an additional benefit or result of using WhatsApp business list messages in your marketing strategy. Due to their ease of use, time-saving nature, and clarity, customers are more likely to respond to your messages. This leads to more conversations and, of course, a higher conversion rate.
WhatsApp list messages enhance the customer experience. WhatsApp list messages have the capability to be fully customized end-to-end. This means you can use different list messages to address different stages of a consumer’s buying journey with your business. It allows them to interact with you in a simpler way at each step. By using list messages in your pre-sales, during-sales, and post-sales marketing campaigns on WhatsApp, you can provide a satisfying customer experience.
Considering all the benefits mentioned above, it is impossible to ignore the advantages of WhatsApp list messages. Offering customers a real and engaging experience is a great way to increase brand loyalty and boost sales. It is a crucial part of providing a good user experience and making communication with them easier. Therefore, you may consider making WhatsApp list messages an essential component of your WhatsApp marketing and customer support strategy.
Are you ready to incorporate WhatsApp list messages into your business’s marketing and customer support strategy? Today, you can start leveraging the WhatsApp Business API with HeloRobo.